MBA Required Courses offered to Engineering students
Course #	Credits	Course Title	Course Description
8150	3.00	Perf Msrmt & Rep Global Acctng	This introductory accounting course explores the role of information in decision-making by organizational stakeholders. Discussions of financial and management accounting topics are integrated using a business process approach that links strategy, value chain activities, and performance outcome measurement.
8250	1.50	Bus. Oper. in the 21st Century	Concepts of operations management, operations technology, and the responsibilities of operation managers in the management of production systems, including problems and techniques of systems design, operation and control.
8350	3.00	Analyzing and Leveraging Data	The course begins with a review of descriptive statistics, confidence intervals, and hypothesis testing. These tools will be extended into regression analysis geared towards analyzing large data sets in order to make informed business decisions.
8550	1.50	Team Leadership & Grp Dynamics	Course focuses on the behavioral dimension of managerial action and decision making with emphasis on group dynamics and interpersonal relationships. It includes an exploration of personal style, team leadership competencies, motivation, influencing others, communication, diversity, high performance teams, and learning in a global environment.
8650	3.00	Strategic Marketing Mgmt.	Course focuses on the development, implementation and control of strategic marketing management decisions in complex environments designed to accomplish an organization's objectives. Theory and practice are utilized to develop integrated corporate strategies and detailed programs.
8710	1.50	Info Tech as Strategic Lever	Advances in IT provide an opportunity for business to leverage technology to rethink organizational strategy, structure, and process. Course provides an understanding of technology, organizational environment, and its effect on society.
8720	1.50	Ethical Business Practices	Ethical responsibilities of managers and corporations. Plausible frameworks for dealing with ethical dilemmas. Common patterns of success and failure in managing ethical conflicts. Critical evaluation of managerial and corporate ethics.
8730	1.50	Mgmt. for Innov. & Creativity	Study innovation processes at organizational system level. Develops students' awareness and confidence to innovate. Value of creativity tools and techniques for individual and group innovation. Students develop their own preferred creativity process and apply to individual and group challenges.
8740	1.50	Global Political Economy	International trade and production, global division of labor, environmental change, political economy governance, exchange rate implications, and consequences of globalization and production. International relations and organizations governing countries' trade relations.
MBA Elective Courses for Engineerng students
8632	1.5	Consumer Psychology for Optimal Business Solutions	Students will become “subject matter experts” on a targeted conceptual/strategic topic that impacts their professional lives. Format is research-based, similar to a PhD seminar and results in a detailed “full-immersion” presentation and consultancy exercise that demonstrates mastery of key marketing and consumer behavior concepts combined with a detailed analysis of a personal corporate or agency strategic issue of interest. “Examinations” take on a different format as students are exposed to actual in-class consultancy situations from a variety of corporate and governmental leaders and are asked to analyze a business problem “on-the-spot”, provide a framework for analysis and qualified recommendations for action. Performance evaluated by guest business and governmental leaders.
8649	1.5	Marketing, Opportunity Analysis and International Business Development	Companies may be limited in their international business growth due to the increased speed of market forces, complex regulation, additional risk factors and the constant communication required for success. While these factors are often viewed as barriers to entry or additional burdens, innovative business models and practices exist to identify, cultivate and convert opportunities in the global environment into measurable growth. How corporate and governmental leaders analyze their current environments (technological, regulatory, social/cultural, economic and competitive) to craft pro-growth agendas in key sectors is the focus of this course. Several core marketing principles will be discussed: Adaptability, A Blank-Canvas, First Mover vs. Fast Follower vs. Leading Laggard Strategies and Repositioning for Growth –dynamic discussions with the Instructor and Guest Lecturers.
8643	1.5	Management and Marketing of Services & Mkt of Services - Part I	Analysis of unique challenges of marketing services compared to products; introduction to the expanded marketing mix (7 P's) and the Gaps Model of Service Quality. Students will apply knowledge through case analysis.
8644	1.5	Management and Marketing of Services & Mkt of Services - Part II	Builds on material from Services I, further exploring the Gaps Model of Service Quality.  Major topics include communications and roles of employees and customers in service delivery.  Case analysis will make the material relevant and topical.
8631	1.5	Executive Level Selling in the C-Suite	Selling higher in organizations, often referred to as C-suite selling or up-tiering relationships, requires a unique mindset and a defined set of skills in order to gain a place at the executive table.  Course focuses on where and how to start building a knowledge base, and with simulation and case studies will challenge the student to move from traditional, entry and mid-level selling to proficiency with clients at all senior levels within an organization.
8139	1.5	Marketing Analytics	Marketing Analytics is designed to provide students with a current, comprehensive, and real-world exploration into the vast realm of analysis within the marketing business function. A focus will be around the full analytics process: planning, data gathering, data cleansing, analysis, presentation of findings, and strategic recommendations. The course includes lecture, casework, and digital assignments within software packages such as Google Analytics, the Google Analytics API, and JMP while also using Tableau and advanced Excel capabilities for efficient data visualization and dashboarding. Themes used throughout the course include channel attribution, lifetime value, and e-commerce optimization. Upon completion students will have an understanding of how marketing analysis is used to garner actionable insights to improve company performance.
8546	1.5	Opportunity Recognition and Pre-Launch	Includes idea generation, opportunity development, planning and preparation. Also pre launch marketing, intellectual property, risk-reward analysis and first dollar start up funding. Introduces items to build in from the beginning such as lean, sustainability, and ethics standards.
8529	1.5	Strategic Design Thinking and Implementation	This class focuses on the principles and application of design thinking, problem definition and creative strategy. Through the use of discussions, demonstration and hands-on practice, students will experience methods for exploring complex systems and synthesizing iterative proposals in order to identify rewarding opportunities
8522	1.5	Talent Management	Role of talent management in corporate strategy and success. Staffing, compensation, work design, performance measurement, individual and career development, safety, health, and separation. Focuses on TM as critical success factor in organizations.
8537	1.5	Strategic Data Mining	Process of selecting, exploring, and modeling large amounts of data to uncover previously unknown patterns and gain insights. Several data mining techniques will be applied to large data sets from different business areas to support business decision making.
8330	1.5	Healthcare Economics: Structure, Conduct, Performance, and Market Analysis, a Managerial Perspective	This course will examine health care economics at the microeconomic level of supply and demand.  An exploration into the providers of medical care (Medicare/Medicaid/CHIP, private health insurance, physician services, hospitals, pharmaceuticals, and long-term care) will ensue.  Likewise, the demand for health care and health insurance will be evaluated.  The course will culminate in a detailed exploration of medical care production and costs, including market analysis.
8529	1.5	Negotiations	The purpose of this experiential course is to understand and practice negotiation in a broad spectrum of business interactions faced by managers, consultants and other professionals. It is intended to enhance student negotiation skills, including identifying value-creating potential in bargaining scenarios, overcoming barriers to agreement, and determining optimal tactics and strategies based on context. Emphasis is placed on negotiation exercises, role-playing and class discussion, which serve as catalysts for the evaluation and discussion of different types of negotiations and the behavior of individuals, groups and organizations in competitive situations.
8147	1.5	TOPICS: Analytics in the Sports Business	Course discusses theory and application of how professional sports franchises gain competitive advantage through the integration of data analysis into their decision‐making processes.
8144	1.5	Mobile Applications	The emergence of today’s highly-capable mobile devices is having a tremendous impact on modern business. Students will study the key technologies behind them and will also develop a prototype application and a business plan for implementing their project.
8800	3	Commercial Real Estate Investments	Overview of commercial real estate investment. Emphasis is on life cycle from acquisition through disposition using analytical and practical tools. Topics include: market analysis, valuation, deal structuring, commercial leases, financing, investment management, marketing and careers in real estate.
8649	1.5	Cyber Security	The challenge of protecting sensitive data has become the most pressing issue for many organizations and governments. According to estimates, the annual cost to the global economy from cyber hackers will exceed several hundred billion dollars. The average cost of a data breach to a major corporation monetarily and in terms of consumer confidence and corporate reputation continues to grow. It is imperative that the executive understand the state of the cyber security landscape.